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Dissertation Marketing Plan

A marketing plan is another important document which comes under the many strategies a successful business tends to follow. The basic need to draft a marketing plan is not only to reflect on the progress of the business so far in time, but also to be better equipped at making future decisions. Precisely, it addresses the past progress, present strategies and talks about executing a future plan on the basis of both past and present strategies. SparklesSoft helps make this task fairly easier.

A marketing plan may as well attract investors and funders to the business. It follows a format similar to that of a business plan but is more focused on just the marketing side of a business, making it a sub unit of a business plan which is more general. It includes the business’s aims, analytical approach towards understanding the market, and how it affects the internal and external environments of a business. Since it is a marketing plan, the product analysis, promotional activities and all marketing tactics are key points of the plan. This may be done for one or more products. Finally, financial documents including budgets are analyzed. The executive Summary is then written. The document starts off with the executive summary only.  Every part/ section of the plan holds a significance importance of its own, SparklesSoft knows the proper tactics used to write each. For instance, executive summary should include only the very prominent points, making it informative but precise.


International Telecommunication Union, a body set up in 1865 to regulateinternational telecoms.An enormous change in the field of telecommunicationhas already been seen by the researcher in Pakistan as well as in emergingeconomies countries like India, China before I came to the United Kingdom in2006. Despite of having some doubts about the instability in the life of theGovernment of Pakistan from the last three years, The telecommunicationsector is still one of the most rapid growing sectors in Pakistan.Telecommunications has become one of the most important infrastructuresthat are essential to the socio-economic well-being of 

or technology drivenworld any nation.

The globalization of world economy has further amplifiedthe importance of telecommunications to the nation’s economy. The rationalefor critically investigating the two major organizations marketing strategy areto come up with answers of those questions or business thoughts which werestarted to arise in my ideas when I joined 02 as their network user in the resultof contract. I have been using 02 mobile connection and phone for last threeyears. And to critically analyse the each and every aspect of their marketingstrategy and its effectiveness was nearly dream to me as I had seen themobilink (Pakistan) with the quite various way to acting upon on its marketingstrategy and its effectiveness in Pakistan.

Literature review

A marketing strategy normally includes the segmentation, targeting & positioning andin all you focus on consumer behaviour along with brand managing. As a strategy,marketing seeks to develop effective responses to change market environments bydefining market segments and developing and positioning product offering for thosetarget markets.

( Hooley, Saunders, Piercy, 2004)

One of the most important partsof making the first aspect of marketing strategy appropriate is to analyze andacknowledge the existence and potential of your customers and divide them into asegment and target them accordingly. “Usage, segmentation and relationshipmarketing are the key marketing activities to obtain the desired results of retainingmore customers, upgrading more customer relationship, getting better customers andusing existing customers as advocates acquiring new customers”